Vehicle Signwriting: What are the Benefits?

Being a business owner means no end of tasks and concerns to tackle and take care of. Of these responsibilities, advertising and business promotion is perhaps one of the most costly and time-consuming. Many businesses choose to consult a marketing agency – a choice which inevitably involves paying substantial fees and handing over the future of your business to people that you have never met, who themselves lack the intimate knowledge of your business necessary to draw up a plan that properly responds to your needs, values and goals.

Vehicle-based advertising offers a way out of this conundrum. Forget using a paintbrush and a pot of paint to literally write your advert onto the side of your vehicle – the long-established art of vehicle signwriting has moved on leaps and bounds in recent years.

Vinyl for High Impact, Long-lasting Signage

The use of vinyl instead of paint carries with it a wide range of benefits. For one, itÂ’s far less time-consuming and doesnÂ’t require the trained and talented hand of an artist. Indeed, you could apply your own vinyl lettering depending on the complexity of your sign, but for larger vehicle signage covering the dips, gaps and raised surfaces of the side of a van, the skills of an expert can be a godsend.

Modern vinyl sheeting takes advantage of the latest advances in technology, including special egress channels on the adhesive side to allow air to escape, making those annoying bubbles a thing of the past. Certain kinds of adhesive are also available which allow the installation technician to move the vinyl sign around on the substrate before activating the adhesive once the perfect location is found.

As a result of not requiring an artist, modern signwriting that makes use of vinyl is also much more cost-effective, with a typical sign likely to set you back hundreds, not thousands, of pounds. More complex and detailed signage, including that done with full or partial vinyl body wraps, can carry a larger price tag, but also allows us to demonstrate another compelling benefit of vinyl – its longevity.

Some vinyl wraps can last up to five years, and lettering is even more long-lived. Standard vinyl letters last from four to seven years, while higher quality premium vinyl can last up to an entire decade, ensuring that your investment in vehicle signwriting provides a healthy return for many years to come. Vinyl is highly durable and withstands the elements of the notorious British climate without difficulty.

Whilst your sign may last for ten years, weÂ’d naturally recommend changing it and giving your vehicle a facelift slightly more frequently to ensure that your sign keeps turning heads and attracting the right kind of attention. And, unlike painted signs, which require very expensive full vehicle body resprays, vinyl can simply be peeled off with the right tools.