Top Reasons You Need A Digital Marketing Strategy

Target Audience Exposure

Getting your online business exposed to your target audience is an absolute must when it comes to Digital Marketing. This is exactly where the strategy comes in. Looking at the demographic statistics and establishing an age range, interests, gender and more information to help targeting the correct audience. Your business may be more targeted to an older age range, a younger age range or both. Same goes for all the other demographics. However its about looking at what audience is most likely to dive into your business. For example, if the age range of 50-70 were only 5% of your traffic but 20-30 were a huge percentage of 75%, its fairly obvious with what age range you want to target. Its all about finding the best opportunities to get more traffic and using the demographic statistics to your advantage.

Keyword Research / Organic Visibility & Traffic Gain

Keyword research is another reason to why you need a Digital Marketing Strategy. Doing the correct research and finding the keywords that are best suited to your online business is essential to increasing your organic visibility and traffic levels. You want keywords that are pulling in search volume but also not overly competitive. This is crucial if you’re a new business as you will have to start with more specific and long tail keywords to get any exposure. So for example, the keyword SEO Portsmouth or SEO Hampshire may get a high number of searches a month but is highly competitive, meaning its harder to rank high in Googles algorithm. This is when you look for long tail keywords such as SEO Agency In Portsmouth or SEO Agency In Hampshire. It may have less traffic as its slightly longer and more specific, however, you’re more likely to rank higher if focused as the competition will be less. This means you will have more chance of getting traffic from these more specific keywords compared to the more broad keywords. The lesson here is to do your keyword research and ensure you’re focusing the right keywords for your business and its online strategy.